Our Services

Powerspirit's services break down into four categories - you can purchase one type of service, or mix elements of them all to suit the task at hand. A Powerspirit consultant will review your business and website to come up with a custom strategy to achieve your unique goals.

Search Engine Optimization Services
Online Marketing Campaigns - Creation and Management
Increasing Online Sales
Standards Compliance and Web Accessiblity

SEO - Search Engine Optimization

SEO is based on driving more traffic to your site by achieving better search engine placement. Our company's goal is to make your site the first link that a web surfer sees when they search for your keywords. Powerspirit achieves a good rank for your site by making it easier for search engines to index and understand your website; we do this through changing the textual components of your site to reflect your keywords, adding textual information to images, modifying the internal structure of your site for ease of use, embedding information in your sites' HTML, submitting your site to directories and sites for linking, and much more.

Powerspirit practices what is known as Organic SEO, or Ethical SEO - we never try to trick the search engines using false information or devious design. Our professional approach to website optimization also means that we will always be open about the services we provide, we describe our work in language that is understandable to laymen.

There are several components to running a successful site, search optimization is just the first of them:

Marketing

Online Marketing is important for every company with an online presence - it is the active acquisition of new customers. Marketing online usually takes the form of SEM - Search Engine Marketing - where ads are placed on search engines, or banner-ad campaigns. Other, more innovative, marketing approaches include the use of email, newsletters, print-media and article-syndication to drive traffic to your site. Powerspirit creates such campaigns and manages them on your behalf.

Online Sales - The Customer Experience

Once your SEO and Marketing campaigns bring new visitors to your site, it is vital to make sure that they take an action (for example, buying a product from you). Your site's design plays a major role in a customer's decision to buy, that is why you can hire Powerspirit to speed up your site, create effective sales copy and make your site easier to use. Also, Powerspirit provides advanced testing of alternative site designs to select the one that translates to more income.

Standards and Accessibility

There are a variety of users and browsers on the Web - and it is important to have a site that displays well with different browsers and resolutions. There are also standards that your site may need to meet, ranging from common Internet standards to accessibility standards set by governments. Powerspirit understands the need for standards and can upgrade your site to comply with them without a lengthy redesign.

Please proceed to the SEO, SEM and Optimization Pricing Page - a better, more profitable site is only a click away.