To help the site customer and future users: Why do I need a website?
Imagine that you recently opened your company. You have qualified staff, great potential and excellent opportunities for the implementation of its activities. Now it’s up to the customers. So you need to somehow know about you people, and, it is desirable that there were as many as possible. In this case, the best solution to this problem may be to create your own website. Before you start creating a new site, many people ask: why is the site needed and is it needed at all? Maybe you should do with a newspaper ad? It may be worth it, but then you lose the many advantages that the site gives you.
To begin with, we’ll decide what the site is and why this word has been heard more and more often lately.
A site is a set of several tens, hundreds and even thousands of web pages connected by a single theme, general design and links. This is an information unit representing a company or individual, accessible from any corner of the world. And also, one of the modern means of information transfer, a communicative tool, and, finally, an advertising product, which gives great opportunities in the field of search and attraction of clients.
Site as a means of information transfer and kind of communication links
The main purpose of the site is to provide information. It would seem that in the world there are many other ways to transfer information, why should this one be applied? He is just the most effective. What is its effectiveness?
Firstly, due to the crazy speed of development of the Internet, an increasing number of people are being drawn into the environment of using Internet technologies and resources. If you arrange a survey on the topic “Do you need the Internet?”, Then 62% of the entire population will answer in the affirmative, and many of them will say that they no longer represent their life without using it, just like without a TV or phone. Therefore, it is not surprising that with the help of the site a greater number of potential customers will learn about you than from the newspaper.
Information on the Internet is different:
receiving large volume in a short time and capacity;
It often happens that due to life circumstances, lack of time and high employment, we do not have time to follow what is happening around us, do not grasp information that can be useful, we judge a lot by hearsay. All this greatly distorts our understanding of the real of reality. The internet is a great solution to this problem. After all, speed, and the very possibility of obtaining information about different things from one place, simplify a lot.
It depends on how quickly your client receives the information, the faster he will decide that he needs to contact you, and the faster he will do it, which means that your own website is a really good way to make a statement about yourself.
Site as an advertising product
Usually, advertising is perceived by us as something negative. Endless commercials, the content of which bounces off the teeth, and the quality leaves much to be desired, day after day, flashing on the screens of our televisions, very few are pleasant. But in reality, without advertising, modern society is difficult to imagine. And no matter how critical we are about this, advertising can really improve the flow of customers and, thus, increase the development of your business. The main thing to approach this issue. And for this it is necessary to clearly structure the information and know exactly what you want to convey to others.
We give a few definitions:
Advertising is an open notification of a product, service, which is carried out using various means: individual publications (brochures, catalogs, posters, leaflets), periodicals (articles, announcements, tabs), cinema, television, radio, outdoor, direct mail advertising. .
The site is all of the above listed together. The goal of this direction is to maximize and increase the impact of the Internet project, to increase the number of users, respectively, potential and real customers.
Advertising is as they say “engine of commerce”, the site is the engine of your company, responsible for its promotion.
And promotion is usually called a set of activities aimed at attracting the audience’s attention to the site and, as a result, increasing its attendance and raising the position taken by the site in various ratings. The site, along with other sources of information most meets all the above requirements, in addition, the credibility of information about your activity depends on you here, because creating a site, you determine what and how it will be placed, unlike newspapers.
To promote the site can be used in many ways:
various types of traditional advertising;
posting information on other sites;
exchange links, buttons, banners;
and much more.