To help the site customer and future users: You need to know that …
The site will help you:
establish new and maintain old connections in the market. Having a virtual representation on the Internet makes it much easier to get acquainted with the company and its activities, as well as creating partnerships. Agree, it is easier to write an email than to call.
optimize the labor and time costs of distributing information about your company. The site can provide anyone with the necessary documents, audio and video materials that you would like to demonstrate to a client or partner, all in a record amount of time.
produce information and service support for customers and partners. Operational information and high-quality service is the invariable attribute of the business, and timely provision of these components will help your company earn a good name and a good image.
increase sales and find new buyers for your company’s products. This is directly related to the concept of “target audience”. With a good marketing and advertising policy, as well as proper organization of Internet business, the company can acquire a greater number of both potential and real customers.
implement a demonstration of goods. Of course, you can already implement it, but for this you will need to invest a very large amount of finance, and, moreover, you will still not be able to reach all of your clients. Anyone can see the demonstration of goods through the Internet.
Become a tool for training and professional development of company employees and partners. Now such a direction as distance education is developing very actively. Some universities even give a diploma after graduating from a virtual institute. This has become possible thanks to modern technology and, of course, the Internet.
be a channel of information exchange. It is often very difficult for regional offices to deliver any operational information – this requires a lot of time and sometimes financial costs. The site will help to exchange information in record time, and, in addition, ensure its confidentiality.
provide round-the-clock provision of services to customers and partners. The Internet does not close for lunch, weekends or holidays – information about your company and its activities will always be available to any user. On weekends, he can familiarize himself with products or services, and on Monday make a purchase decision.
implement operational feedback to customers anywhere in the world. The site can also be a point of contact between the client and the contractor. To call, for example, is very difficult, but to send a letter is usually very easy. In addition, there are issues that do not require delay and need a quick solution, in this difficult situation again helps the site and its functional support.
interact with traditional and electronic media. Again, the site will facilitate the rapid exchange of information, quick access to information about your company and fruitful cooperation with the media and many other advantages.
The site will NOT help you:
turn a loss-making business into a profitable one. If in real life the enterprise is unprofitable, then the creation of the site will not be his anticrisic solution. Quite the contrary, the site requires, especially at the beginning, financial, labor, time costs in order to fulfill the goals assigned to it. The site can be a good addition to your business, not a solution to the problem.
quickly gather a large audience of potential customers or partners, while spending little money. Any advertising and marketing policy requires financial expenditures. And users need time to learn about you. Even when in real conditions a company enters the market, as a rule, very few people know about it and it tries to achieve recognition of the name by various means, constantly attracts new customers and business partners, tries to grow and develop in every possible way, the same goes for your company’s Internet presence . It’s like a child who needs both a school and a university in order to develop, you won’t tell your child that you don’t have money for his education right now and let him earn money for it.
open a new business on the Internet and become a market leader. Everything is very simple here: not only did you get the idea of creating an Internet representation. It is possible that your competitors have long had it. In the Internet space the same laws as in the ordinary market: it is not possible to open the site and immediately become the market leader.
make the company prestigious. The fact is that the presence of the site is not the subject of prestige. It is just a part of a company, such as customer service. The site allows you to simplify, automate work, but is not an advantage over companies that do not have a site.