Perception of the site through its color palette
The color scheme is one of the most interesting and important problems on the way to creating a website. Here the human perception of color plays a huge role. It’s amazing how much depends on just one thing – the colors:
perception of the site as a whole;
human condition (psychological and physiological);
readability of information;
shape of objects;
visibility of small parts.
A person is able to distinguish about ten million colors. Everyone knows that color affects mood, well-being, that some nuances can attract or reject what is endowed with a certain color. Sometimes this effect is obvious, and sometimes it does not have a rational explanation. Therefore, accounting and use of color impact when searching for a color solution for a site is necessary.
In this case, the following things should be considered:
features of corporate identity, on the basis of which the site is developed;
physiological and psychological characteristics of users;
The site is always aimed at a specific audience. And each audience has its own preferences. The audience can be classified in many ways. For example, the preferred attitude to certain colors is noticeable in different age categories. Warm, bright, saturated colors are preferable for children, and for adults it is cold colors of medium saturation and more mixed, for people of ages pastel colors are more suitable. Therefore, sites for kids are so colorful and saturated, and business (corporate) sites mostly use strict colors.
Physiological and psychological characteristics of users
Among the conditions for the normal functioning of the human body, the psychophysiological effects of color play an important role. The summing result of such effects usually manifests itself in varying degrees of physical and emotional state, a sense of vigor or fatigue, elation or depression. The connection of certain phenomena and objects with their characteristic colors is formed in the mind of a person into certain sensory sensations arising from the perception of color. The same happens in the situation with the site. Anyone who is in any way connected with the computer will agree with the statement that after a long sitting in front of the monitor the physical condition worsens, fatigue appears. Therefore, the color scheme of the site in any case should not be annoying and caustic. And it should be light, not straining the already tired eyes. Only in this case, a person will be able to study all the material that is presented on the site.
In addition, the site should, above all, please the user, which means that he should also like the colors used in his design.
Perception is also influenced by the attitude that the person asked himself. Thus, our view of the world depends on what we know and how we feel. For example, if, in our view, a corporate site should not be colorful, it is unlikely that we would like a site of a serious company that does not meet this requirement, even if the combination of colors will be very successful. Such errors of interpretation of information due to the existing installation are encountered at every step, which is why it is really very difficult to find the only true color solution that suits all users at once. For the purposeful use of color, it is necessary to know the steady links between color and the psychological reaction of a person. In this aspect, a number of regularities are established – according to the preference of color tone, according to the figurative associativity of colors, according to the harmony of color combinations.
Colors as a real-world object do not exist in principle. The color is actually no more than the awareness of the visible electromagnetic radiation perceived by the eye. A person unconsciously associates certain objects with certain colors.
Objectively, the perception of color is very changeable, depending on the unusual surrounding situation, mental state, degree of physical fatigue. It is important to note that when a person is under stress, the perception of colors is sharply exacerbated, while with general exhaustion, on the contrary, it becomes dull. Equally important is the understanding of the harmony of color combinations. When searching for a color solution for your site, it is important to consider all the factors listed above.
Imagine that a person is sitting at a computer all day and then opens a website with a coloring of a parrot, will he stay here for a long time? Hardly. On the other hand, do not forget about the specifics of the site and its corporate style. It’s hard enough to imagine a website about entertainment in shades of gray.
Under normal lighting conditions, a person with normal vision perceives wavelengths from ~ 360 nm to ~ 800 nm. He developed a color vision system consisting of three groups: the red, blue and green spectra. The whole range of colors is obtained from three colors by mixing. Such a system is used in the computer. Now consider the models used in the computer when working with color.