When planning the structure of the navigation menu – consider well-known statistics, which states that the average user must find the final document in a maximum (!) Of three steps (three clicks), i.e. if you use so-called. “sequential navigation” (when the user must select the section of interest to access the document X, then go to document 2, then to the document … X-1) – your visitor may never get to the information he needs . Why?
Here you should take into account the level of intelligence, and the amount of patience, and the very possibility of a long surfing the site. In the end – you should just respect the visitor, save his personal time. Continue reading
The color scheme is one of the most interesting and important problems on the way to creating a website. Here the human perception of color plays a huge role. It’s amazing how much depends on just one thing – the colors:
perception of the site as a whole;
human condition (psychological and physiological); Continue reading