emotional state
User friendly interface
When planning the structure of the navigation menu – consider well-known statistics, which states that the average user must find the final document in a maximum (!) Of three steps (three clicks), i.e. if you use so-called. “sequential navigation” (when the user must select the section of interest to access the document X, then go to document 2, then to the document … X-1) – your visitor may never get to the information he needs . Why?
Here you should take into account the level of intelligence, and the amount of patience, and the very possibility of a long surfing the site. In the end – you should just respect the visitor, save his personal time. Continue reading
Perception of the site through its color palette
The color scheme is one of the most interesting and important problems on the way to creating a website. Here the human perception of color plays a huge role. It’s amazing how much depends on just one thing – the colors:
perception of the site as a whole;
human condition (psychological and physiological); Continue reading
