25 frame: truth or fiction?
Homo sapience (a reasonable person) has been studying the possibilities of studying human beings for about as many years as there are on the planet. Mind is peculiar to the process of self-knowledge.
Even before our era, some outstanding minds came to the conclusion that the human brain has both the conscious and the subconscious, the key to which the ancients could not find. Plato in his treatise “On the knowledge of memories” introduced such a thing as unconscious or subconscious memory. Since then, everything has gone.
Later science began to define the subconscious as “… the universal principle of being and the cause of the world process” (A. Schopenhauer, E. Hartmann). Still later, Z. Freud, J. Zharko, I. Sechenov and I. Pavlov proved that 97% of human mental activity occurs at the level of the subconscious, which has a huge impact not only on memory, but also on people’s behavior.
In 1918, German scientist Frank first tried to study the peculiarities of the human brain with the help of cinema, but the lack of film technology at the time did not allow him to achieve the desired effect. His experiences were first postponed until “better times”, and then safely forgotten.
Experiments on the effects on the subconscious were continued not in the pure, but in the “applied” form. The industry that actually sponsored further experimentation was advertising.
In 1957, one of the most courageous experimenters in the advertising business, a well-known expert in the field of social psychology, a member of the American Association of Psychologists, the Society of Applied Anthropology, the American Association for Market Research, James Wiikeri, conducted his famous experiments in the New Jersey cinema. He agreed with the owners of the cinema about the installation of a second projection apparatus. With the help of this device, Vaikeri projected the words “Coca-Cola” and “Eat popcorn” on the screen during the film. These words were shown for an extremely short moment – only 1/300 of a second. It was assumed that the human eye will not be able to notice them. Even those people who were warned about the experiment, did not notice the words. However, James Wiikeri believed that these words would be noticed by the eye, but, bypassing the consciousness, would be printed somewhere in the subconscious.
The experiments carried out brilliantly confirmed his assumptions. In those sessions where the second projector was switched on, the sale of Coca-Cola in the cinema buffet increased by 17%, and the sale of popcorn by 50%. These numbers show the tremendous effectiveness of this type of advertising.
A surge of public interest and the attention of scientists to the “subliminal” cinema, affecting the subconscious (the so-called “effect of the 25th frame”), after 1959 began to decline. The unique possibility of influencing the subconscious of a large number of people required a certain regulation of the use of the method.
How does 25 frame
It is known that for the perception of the video should be at least 24 frames. What is a frame is a picture sequentially inserted into the video. These pictures alternate in sequence. Since this is 25-KADR, then the time of its display is T = 1/25 sec = 0.08 sec. Indeed, it has been established experimentally that 0.08-0.12 seconds is the most effective frame duration for influencing the subconscious mind. This duration is used in the training programs. If the difference in showing 25 frames is greater, there is a direct effect on the human subconscious, or more simply, zombies. The difference between learning and zombie is very simple: in purpose and secrecy or openness to humans.
In fact, there is no exact data that 25th frame directly affects the human subconscious. However, it is technically possible to replace one or more frames in a transmitted television image. At the same time, the legislation of many states prohibits advertising gimmicks that may have an unconscious effect on consumers.
In conclusion, supporters of the hypothesis “about the impact of the 25th frame directly on the subconscious mind” should be recalled: the subconscious mind is an area of unclear, not quite conscious thoughts, feelings, and ideas.