An error that could kill your site.

What is important on your site? Design? Navigation? Pictures? Probably, all this is important, but if your site is not an art gallery, then the text is the most important one.
This is easily seen. You can remove from the pages of all the pictures, and the site is likely to remain viable, although it will lose in beauty. But replace the text on the pages with quotations from “A Lay of Igor” and the site will not be able to do its job.
However, it is important not only what is written on the pages of the site, but also how it is written. Even the most persuasive advertising text, the most exciting book, or the most relevant news can remain unread if they are typed in the wrong or decorated font.
I often have to disassemble other sites, and more than once or twice I saw how practically flawless in all other respects the site turned out to be ineffective due to a single font error. Visitors came to him – and ran away without even looking at two pages. The cause was usually one of three problems. Let’s see what these problems are.
Problem with font size
The first and main problem is the fine print. A person enters the site, looks at the screen and is perplexed: whether it is the fleas practicing in the Kama Sutra, or some text is written … The letters are so small that you can only read the text painfully, straining your nose to the screen, blinking and periodically wiping eyes. If you think that a site visitor is capable of such heroism – you think about him too well.
Is it easy for you to read what is written here? Or do you have to strain your eyes?
The second problem, the first pair – too large font. The text on the screen looks like a circus poster, and it is inconvenient to read. This is rare, but also occurs.
Here a different reader could say: “Levitas, why suffer so much? I would go to the” View “menu, select the” Text size “option, and change the font so that it is convenient was to read it. ” Indeed, this can be done and experienced users know about it. But why should I, and not the creator of the site, take care of this?
In addition, some site builders use a fixed font size. In order not to bore you with technical details, I’ll just say that this is a way to force the font size on the page so that it remains unchanged, even if the user tries to increase or decrease the font in the “Text size” menu. Some sophisticated rape of a site visitor: “I don’t care if you have poor eyesight or eyes are tired and you want to increase the font. I decide here, so you have to read ma-a-scarlet letters!” Do not have to, gentlemen. The visitor simply spits and leaves the site.
To make sure that the font size on your site is chosen correctly, check it on screens with very large and very small resolutions. Take a look at how it will look at 800×600 resolution and how it will look on screen with a resolution of 1600×1200 pixels. If in one of these cases the text becomes inconvenient for reading, definitely, “something must be changed in the conservatory”.
The problem with the font type
Further, many site builders for some reason like to use non-standard fonts. What does “non-standard fonts” mean? There are three main fonts in the computer (in design language, three main typefaces), which are standardly used in all documents, unless the document creator has specified otherwise:
Serif Font: ABWGDE ABWGDE WWII
Chopped font: ABWGDE abwgde WWII
Monospaced font: ABWGDE abwgde WWII
There are different theories about which of these fonts are best to use, but by and large all three types are read fairly easily and comfortably. However, inexperienced designers often want to show the whole world that they can change the font. And then different non-standard fonts are used. For example, these are:
Some fonts are inconvenient to read.
Some fonts are inconvenient to read.
Some fonts are inconvenient to read.
Agree, even a single line of such a font seems inconvenient for you to read. Now imagine that in such a font the whole site is typed. Will you read it? I would not.
And one more, somewhat less common problem – a lot of different fonts on the page. Part of the text is written as part of the commercials. As a result, the visitor has dazzled eyes:
This text is written using different fonts and their styles. As you can see, it is rather inconvenient to read. It would be better if it was all written in one font, right?
In 99% of cases for the site more than two fonts are enough. One for headings (or, say, for a menu), the other for plain text. If your site uses more than two fonts – think carefully, is it really necessary.
Font color problem
The next problem with the font is color. Rather, a combination of font colors and backgrounds. Take a look at these examples:
This text is easy to read.
And this text is read with difficulty
This text is read with great difficulty.
And this text too
Reading this text, you can go crazy
Black and white is a classic version.