What is important on your site? Design? Navigation? Pictures? Probably, all this is important, but if your site is not an art gallery, then the text is the most important one.
This is easily seen. You can remove from the pages of all the pictures, and the site is likely to remain viable, although it will lose in beauty. But replace the text on the pages with quotations from “A Lay of Igor” and the site will not be able to do its job. Continue reading